Beautiful Color fuses with care. This creamy, high pigment liner contours and defines lips for a fuller, more voluminous look that lasts for 12 hours. Vitamin enriched. Water-proof, transfer-proof, smudge-proof formula extends the wear of lipstick and lip gloss.*Based on a US clinical study of 30 women aged 25-65 over a 12 hour period. Clinicallydermatologist tested.